I love this shopping cart. It's absolutely user friendly, feature-rich, but not overkill. It's flexible for designers, like me, so you can get your site *just* the way you want it without paying thousands to get there. Some of my favorite features:

• Very SEO Friendly. You have friendly URLs, and it's very easy to add meta keywords, descriptions and titles to each and every product and page.
• Push-button page creation. More content is at your finger tips!
• Add as many categories and products as you like. You're only limited by your hosting package.
• Upload your product feed to Google Base to get more exposure.
• NO SSL required! All financials are processed through Mals eCommerce. You can choose their free package, or a paid service. Both are processed through their secure server.

Some other awesome features:

• Customers can easily search your site by keyword or category.
• Unlimited options with attributes (ex. color, size, style) can be added for each item
• One price-changing option with attributes (ex. X-Large is a higher price than Small, Medium or Large) can be added to each item
• Sale, Out of Stock and Inactive status capabilities for your products
• Categories can have two levels of subcategories, organized in the administration area
• Forgot your password link emails your information incase you forget it
• Files reside on your web site's server, so you're not dependent on other sites for your data, nor do you need to pay monthly or per-product fees
• Each item can be assigned to five categories.
• Initial page can show How to Shop page, new products or custom page
• Optional multi-column templates (2, 3 or 4 columns to open into a "more info" setup) gives you flexibility with your designs
• Customers can also search by catalog number or price for products
• Optional advanced search page allows your customers to find specific products by keyword(s), category, and/or price range
• Add product keywords that don't show on the catalog page, but are searchable
• Inventory control feature gives you the ability to set and track quantities for all or some of your products and/or the first product option**
• List items sold as "out of stock", with or without a "limited quantity" custom message, or don't show at all
• Easily view your product sales so you can keep track of your bestselling items
• Item lists in administration area allow you to view items by a particular category or keyword - perfect for larger stores
• Set categories, items or options to be inactive so they don't display
• Set descriptions for each of your categories
• Unique meta tag keywords and descriptions for each category make your catalog page search engine compatible
• Optional "email to a friend" script lets your customers send friends product information for purchase at a later time
• List of up to 5 related items for each product gives you more selling power
• Set any item or option as a "default" to make adding new products easier
• Password protected wholesale area allows qualified vendors to purchase items at their specific wholesale discount
• New! Compatible with the LinkLok system for downloadable items.

Optional Add-Ons when you choose Earth Girl Hosting:

• Lightbox for your product descriptions. When you click a product image, the image enlarges on the screen and the background fades out, giving your site a professional edge.
• Automatic image resizer. Tired of those disproportionate product & category images? Earth Girl has the fix for you!
• Included: Featured-filled WYSIWYG editor (TinyMCE) helps give each and every page the look you want!